Product delivery
Work out what to build first, test the uncertain parts and get a useful version into people’s hands.
- Product planning and prototypes
- Web products and SaaS
- Launches, rebuilds and ongoing development
Work with a technical founder.
I’m a hands-on builder with experience founding, running, growing and selling a software business. I can build your app from scratch, solve a technical problem, or help with product decisions, customers, operations and the next stage of your business.
Based in the UK. Working with people worldwide.
The product and the business behind it.
You might have an idea, an existing app, a technical problem or a business decision to work through.
Apps and systems
Build for the devices your customers use, with the data, services and integrations behind the app.
- iPhone, iPad, Android and desktop apps
- APIs, databases and permissions
- Payments and third-party integrations
Applied AI
Give AI a useful job, then build the checks and controls it needs to work in a real product.
- Assistants and agents
- Search, documents, voice and generated media
- Evaluations, monitoring and cost control
Cloud and leadership
Keep the product running and make informed decisions about the business around it, from costs and hiring to growth and an eventual exit.
- Hosting, security and cloud operations
- Technical and business advice
- Scaling, turnaround and exit preparation
AI helps me build more.
Experience guides the decisions.
I use AI and coding agents throughout my work. They let me spend less time writing every line by hand and more time shaping, testing and improving the product.
There is still a lot to get right: architecture, authentication, security, infrastructure and deployment. Beyond the software come customer feedback, product–market fit, budgets and decisions about the team. AI helps with that work too; I bring experience of taking responsibility for it.
See what I’ve builtWays to work together.
I’m happiest with a clear problem to own and the room to solve it. That can be a focused fix or a whole product. I stay hands-on, question assumptions and suggest changes when they’ll help.
Work directly with me
I take a product from the first decisions through build and launch, or own a focused piece of work that needs sorting out.
Add me to your team
I stay hands-on with your team, writing code, solving problems and improving the product or the systems behind it.
Work with me as an adviser
We work through product and business decisions together, whether you’re looking for product–market fit, improving cash flow, scaling or preparing for an exit.
Have something specific in mind?
These are some of the areas I work in. You can also just tell me what you need.
Planning and product decisions
Turn a rough idea into a clear first version and a practical plan for building it.
- Discovery, workflows and prototypes
- Feasibility, technical risk and architecture
- Roadmaps, estimates and build-versus-buy decisions
- Existing codebase and system reviews
Web products
Build the customer-facing product and the tools needed to operate it.
- Multi-tenant SaaS and subscription products
- Portals, internal tools and compliance workflows
- Dashboards, reporting and real-time collaboration
- Websites, e-commerce, offline web apps and browser extensions
Mobile and desktop apps
Build native or cross-platform apps and take them through release.
- Swift and SwiftUI for iPhone, iPad and macOS
- Android, React Native and Expo
- Windows, Electron and cross-platform desktop apps
- Store releases, notifications, offline data and backend integration
AI features
Make information easier to use and repetitive work easier to complete.
- Assistants, tool-using agents and workflow automation
- Knowledge search, RAG and document processing
- Voice, transcription and generated media
- Conversational interfaces and decision-support tools
AI in production
Take a promising prototype into a product you can monitor and maintain.
- Model selection, tool calling and MCP integrations
- Evaluations, monitoring and provider fallbacks
- Permissions, human approval and privacy controls
- Latency, resilience and cost optimisation
My work is applied AI. I do not train foundation or frontier models.
Data and integrations
Connect the product to the data and services it depends on.
- APIs, databases, search and data migrations
- Queues, background jobs and real-time systems
- Authentication, permissions, tenant isolation and audit trails
- Payments, messaging, files and legacy integrations
Hosting and operations
Set up the production environment and keep it running after launch.
- AWS, Vercel, Railway, Cloudflare, serverless and Docker
- Deployments, DNS, databases and storage
- Monitoring, backups, security and recovery
- Performance, cloud costs and ongoing maintenance
Software and cloud support is during agreed hours. It does not include automatic 24/7 cover, helpdesks, consumer IT, hardware repair or cabling.
Business growth and exit preparation
Practical advice from building, running and selling my own software business, and helping others recover and grow.
- Customer feedback, product–market fit and decisions to pivot
- Budgets, cash flow, costs and hiring decisions
- Scaling a software business and recovering a struggling one
- Preparing for an exit and working through an acquisition
Technical leadership
Work alongside your team when you need senior technical judgement and someone who can also build.
- Founding engineer, fractional CTO or embedded technical lead
- Architecture, delivery planning, hiring and mentoring
- Stalled products, fragile systems and technical debt
- Technical due diligence, acquisition preparation and handover
You see the work
as it takes shape.
Talk it through
Tell me the idea, who it’s for and where you’ve got to. We work out whether I’m a good fit.
Decide what comes first
I help define a useful first version, test the risky parts and set out the approach.
Build and review
You see working software as it develops, so we can make decisions with something real in front of us.
Launch and keep going
I help get the product into use and can stay involved in its operation and next versions.
What are you
working through?
Tell me what you want to build, what needs fixing, or where you want the business to go. We can talk it through and decide how I can help.
Email me about your project